Principles of Marketing (BUS 302)
Term: 2026-2027 Academic Year Fall
Faculty
There is not currently a faculty member for this course
Schedule
Mon-Thu, 8:00 AM - 9:15 AM (8/17/2026 - 12/9/2026) Location: MAIN MG 217
Description
This course thoroughly reviews the basic concepts and practices of marketing. Students will learn how to identify market opportunities and develop and implement strategies to reach target markets through a mix of product, distribution, promotion, and pricing. Students will also be given an opportunity to
test and refine their skills through various group projects. Prerequisite: ORG 203 or BUS 205.