Description
This course provides an in-depth exploration of the principles, theories, and practices of persuasion across various communication contexts. Students will analyze the psychological, social, and ethical dimensions of influence, and learn how to construct and deconstruct persuasive messages. The course will cover topics such as rhetorical theory, audience analysis, and the role of ethics in persuasive communication, equipping students with skills to be more effective and discerning communicators in their personal, professional, and civic lives. Prerequisite: COM 110