Principles of Marketing (ORG 302)

Term: 2019-2020 Academic Year Fall

Faculty

	Dennis P. ColeShow MyInfo popup for Dennis P. Cole
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Schedule

Mon-Thu, 11:00 AM - 12:15 PM (8/20/2019 - 12/13/2019) Location: MAIN MG 220

Description

This course thoroughly reviews the basic concepts and practices of marketing. Students will learn how to identify market opportunities and develop and implement strategies to reach target markets through a mix of product, distribution, promotion, and pricing. Students will also be given an opportunity to
test and refine their skills through various group projects. Prerequisite: ORG 203 or ORG 205.